Consumer Research

SquareTrade knows more about how things break than probably anyone in the world. SquareTrade Labs creates infographics to bring that data to life for parents, pet owners, sports fans, holiday shoppers, and press in the US and throughout the EU.

Valentine’s Day Damage Report 2017

Online daters, and cheaters, and heartbreakers, oh my! See who’s more prone to break their phone.

Super Bowl Damage Report 2017

It’s Patriots vs. Falcons fans—see who’s more likely to fumble.

Holiday Damage Report 2016

Find out who’s spending more on tech: men or women? Plus, need-to-know holiday gifting info.

Pets Break Stuff Damage Report 2016

See which pets are in the habit of damaging devices. And what drives them to it.

Holiday Damage Report 2015

WARNING: certain holiday activities are dangerous for your device (thankfully, online shopping isn’t one of them).

Kids Break Stuff Damage Report 2015

Get all the stats on kids breaking devices. And how parents try to impose order.

Super Bowl Damage Report 2015

Dangerous dips, what the clumsiest beer-drinkers drink, and two ways fans are fumbling their devices during the game.